![]() ![]() Brands are seeing success sharing video content on Instagram, accounting for 40% of the top 1,000 most shared Instagram videos. In fact, when the platform introduced video in 2013, 5 million videos were uploaded in the first 24 hours. Instagram, while primarily known as a photo-sharing app, is great for video content as well. Facebook found that adding captions to your videos increases watch time by 12%. ![]() Part of keeping people engaged on Facebook includes making your videos enjoyable, even with the sound off, since over 85% are watched on mute. Your video needs to be engaging from the intro to keep viewers interested. ![]() The average video length on Facebook is over three minutes, but the watch time is only around 10 seconds. Karen Nelson-Field (discussed in the video below), found that positive emotions such as exhilaration and hilarity elicit 40% more shares than video content with negative themes such as shock, fear or anger. So what type of content resonates best with these users? One study by Dr. With about 500 million people viewing videos on Facebook every day, the audience opportunity is enormous. However, more marketers are realizing the importance of the platform and 48% plan to add YouTube to their content strategy in the next year. Despite the numbers though, only 9% of small businesses currently use YouTube as a content strategy today. ![]() This also helps ensure your content is accessible to viewers that are deaf or hard-of-hearing as well as those that have other auditory challenges.Ĭonsidering the massive reach of YouTube, its broad audience, as well as the SEO benefits it provides, it’s a no-brainer for businesses to upload their content on the site. Second, since many will watch your content on their phones in public places, you should add closed captions so your videos can be enjoyed even while muted. First, 20% of the people who start a video will leave after the first 10 seconds. With the average mobile YouTube session lasting 40 minutes, it’s important to keep a couple of things in mind when developing video content. Mobile usage is growing rapidly, up more than 50% year-over-year, and accounting for more than half of the views on YouTube. On average, 8 out of 10 people in this age group watch videos on YouTube each month. The video sharing platform reaches more 18-49 year olds than any cable network in the US and generates billions of video views every day. In fact, more than one billion users, nearly one-third of all people on the internet, have a YouTube account. Whether or not you agree with that statement depends on your definition of a search engine, but semantics aside, it’s the go-to website to find video content. Many people consider YouTube to be the 2nd largest search network in the world after Google. With constraints like those, it makes sense to first focus efforts on platforms with users that most closely align with your target audience. According to Buffer, the reason 43% of marketers aren’t producing more video content is due to time, resources and budget. If your business isn’t already creating digital video content, you’re missing a huge traffic and branding opportunity. A little over a decade ago, that number was only around 33%. Video content accounts for a staggering 74% of all online traffic. ![]()
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